Does advertising create desire or reflect desire?
Do I want to eat a hamburger because I’m hungry, or because I saw a 30 second slow motion video of a sizzling ½ pound beef patty sitting pretty under a slice of melting cheddar cheese as a golden brown bun nestles itself snugly over top, and then the warm, soft burger is picked up by a gorgeous blond haired model who is scantily clad and then she opens wide her mouth, licks her lips and takes a bite with delight?
When it comes to advertising, am I a hunter or am I being hunted?
I believe all of us are being hunted and socially conditioned through what we watch and hear so we will all think alike and act accordingly. Advertisers are paid to go fishing for us like experts, they know how to generate appetite and then they seduce us into believing they have the solution for our hunger.
It is all calculated and designed. It is a science. Companies pay millions for the advertiser’s expertise, and they pay these millions because they know they will make tens of millions off of our gullible little hungry hearts.
But nowadays someone else is paying for the advertising hunters to bait and catch you. Yes, this new group wants your money, everyone wants your money, but they also want to control the heart and mind of your kids. And advertising is being used as a powerful tool to condition and teach more than simply to arouse desire about a product.
Let me show you what I mean. During the big game on Sunday, a bowl that is super, a number of advertisements were selling political correctness and the coolness of accepting a gender-neutral lifestyle. Kraft Macaroni and Cheese featured an ad where interracial couples, gay couples, white and black families where all enjoying a spoonful of the orange pasta meal.
Here is the ad’s copy, “You showed us thousands of way to family…there is no one right way to family. Family how you family.”
Why does a company that sells cheap food in a box feel the need to tell all of us what a family is? Whatever happened to a simple, “Eat our food, it is cheap”? Oh no, now all viewers must adopt a political worldview that is the only cool and right way to view the world.
A T-mobile advertisement panned over a group of babies, both boys and girls of all different races, who don’t even know what a cell phone is, and did camera close-ups as a voice said, “You come with open minds and the instincts that we are equal. Some people may see your differences and be threatened by them. But you are unstoppable … You’ll love who you want. You’ll demand fair and equal pay. You will be heard, not dismissed. Change starts now.”
Huh? Really? All that for a phone? “You are unstoppable…” What does that even mean?
And then, of course, Coke had to say something. 60 seconds of anyone and everyone, the text of the copy says, “There’s a Coke for he and she and her and me and them. There’s a different Coke for all of us … We all have different looks and loves and likes and dislikes too. But there’s a Coke for we and us and there’s a Coke for you.”
Advertisers call this sort of talk as branding. They want to communicate an ethos about their company, a trustworthiness you can count on. Why do I need to count on Coke? I pick my cell phone service by cost and range, not if my money is going to a transgendered secretary that is practicing Islam.
What is going on? I believe someone or a movement of someones wants to change the viewer’s minds and values. We are all now participating in a giant social engineering project that is disguised as innocent 30-second commercials selling products. Psalm 2:1-3 says something very interesting:
“Why do the nations conspire and the peoples plot in vain? The kings of the earth take their stand and the rulers gather together against the Lord and against his Anointed One. Let us break their chains, they say, and throw off their fetters.”
The world wants freedom from God and his authority. They want to “love who they want to love,” they want to be called whatever they want, “a he and she and her and me and them.” They want freedom from labels and traditions and they don’t want to be stopped, “break off those chains” because I am “unstoppable.” Even today I read that New Jersey no longer has a Father-Daughter dance because it may violate “Transgender and Gender Nonconforming Student Guidelines.”
Nonconformity, political correctness, and tolerance is not something out there on the fringes of society being discussed in the liberal college classroom anymore. It isn’t just being written about in psychology journals or written about in New York Times editorials. This anti-traditional family garbage is now being pumped into the living room of your home through macaroni-n-cheese commercials. In Ephesians, Satan is called “The Prince of the Power of Air”, the one who is now at work in the hearts of the disobedient. Well, he is good at reaching people everywhere. And now he is trying to get all of us to break off those chains, and television is actively helping in his cause.
Some of you probably think I am a conspiracy nut? I have lost my ability to reason and now I am adrift in a mindless paranoia? But think about it, a macaroni-n-cheese commercial is telling me what a family is? This ideological mumbo-jumbo is everywhere, can’t I ever just be left alone?
